Is The Customer Always Right?

Is The Customer Always Right?

Anything like this ever happened to you? One of your important customers walks into your office, annoyed. You get up and approach him with a smile on your face. At this point, your customer starts to complain loudly that your company hasn’t made a delivery on time and...

H is for Harness Your Value

The final part of the Sales GROWTH Framework is where H is for Harness Your Value. Why do you need to give unexpectedly great value every time you interact with a prospect, along their journey to becoming your customer? Because in order for a prospect to become a...